Colgate Teeth Whitening
Teeth whitening lightens or removes surface stains and discolouration caused by exposure to darkly pigmented foods and beverages, such as wine, coffee and tea.
There are numerous ways to whiten your teeth, and there's no one right way. Your results will depend on your natural tooth colour, the type and degree of staining you have, and the type of whitening method you choose.
Whiter Teeth in 5 Days
Colgate® Max White Expert is different as most toothpastes only help remove recent, surface stains but Colgate® White Expert's unique formula is designed to go deeper. It helps remove deep-set stains and reverses years of yellowing:
- Whitens teeth in 5 days
- With professionally designed ingredients to reverse years of yellowing caused by food and drink
- Enamel friendly for daily use
Colgate® Max White Expert significantly whitens teeth after 4-8 weeks by acting on intrinsic stains deep below the teeth's enamel. 7 in 10 women who tried it, agreed that after just two weeks their teeth were visibly whiter as a result of using the product.*
Teeth Whitening for Sensitive Teeth
Most other sensitive toothpastes primarily numb the pain; Colgate® Sensitive Pro-Relief™ + Whitening works by plugging the channels that lead to sensitive tooth nerves, to block the pain. With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity. Its low abrasive formula gently effectively removes stains, helping to restore the natural whiteness of your teeth.
Is Teeth Whitening for me?
Teeth whitening is suitable for many people; however, teeth whitening will not lighten crowns, bridges or fillings, and some brown or grey stains are difficult to remove, so it's not the best option for everyone.
Daily Care Considerations
Teeth whitening is not a one-time solution. If you continue to expose your teeth to substances that stain, you may need to use teeth whitening treatments periodically. You may also want to consider using a straw to drink beverages that stain and avoid wearing orange- and brown-based shades of lipstick. Pink-based shades will make your teeth appear brighter.
* Expert White ICPT France Report 2014