Boots WebMD Partners in Health
Return To Boots

Whiter, brighter smiles

Why should you whiten your teeth? Maybe you've always wanted a beautiful white smile. Or your teeth have yellowed over time. Or you're not happy with the staining that may result from drinking coffee, tea or cola. Whatever your reason for wanting whiter teeth, you're not alone.

Surface stains and internal discoloration can be caused by:

  • The natural aging process
  • Using tobacco (smoked or chewed)
  • Drinking coffee, tea or red wine
  • Accumulation of plaque and tartar deposits
  • Trauma to the teeth that may cause a brown, grey or black colour

Thorough cleanings by a dental professional will remove most external staining caused by food and tobacco. Using a daily whitening toothpaste such as Colgate MaxWhite ONE can also help remove these surface stains between dental visits.


There are many reasons for whitening your teeth, including:

  • The boost to your confidence and self-esteem that comes from a great smile
  • A younger appearance
  • A special event such as a wedding, job interview or class reunion
  • To make a positive first impression on others
  • To simply reverse years of everyday staining and yellowing

Colgate Max White One Active

Go one shade whiter in a week

Buy now >
Next article:

Featured videos

The new Colgate® ProClinical® A1500

Introducing the Colgate® ProClinical® A1500, an electric toothbrush that automatically adjusts to the surfaces of teeth with the push of a button.

Buy now
5 stars

"Feels like it really works"

"Not many toothpastes leave you feeling clean and fresh for the whole day, but this one really does. Highly recommended."


buy now
5 stars

"Brilliant product"

"Since I started using Colgate Total twice a day, I haven't had to have any treatment at the dentist...Well done."


buy now
5 stars

"Excellent with my gums"

"Gum improvement almost immediately...very satisfied with this toothpaste. Thank you, Colgate."


buy now
5 stars

"A fantastic toothbrush"

"One of the best toothbrushes I have ever used, leaves my mouth feeling clean and fresh. Love the power modes on this."


buy now
5 stars

"Now my smile gets noticed"

" teeth have never been so clean, to the point that some have mentioned that my smile looks brighter."


buy now
5 stars

"Dentist recommended for instant and lasting relief"

"After initial use with Colgate® Sensitive Pro-Relief toothpaste, my patients told me that there was an instant and noticeable effect. I now recommend it as the first line of treatment for sensitive teeth."

-Gary Smyth, Dentist, Wigan

buy now
5 stars

"So easy to use"

"Slight angle of the head makes it easy to reach the back teeth...Teeth and mouth felt as though they had had a 'proper clean'"


buy now
5 stars

"Great price for a great result"

"I have been using this for 8 days and I'm delighted with the results. My teeth are brighter, whiter and cleaner looking than before as I love drinking tea, coffee, sugary drink and so to get them back to a sparkly white is a big plus. Try it."

-Kate 125

buy now
5 stars

"Fresh breath confidence!"

"Having used previous mouthwashes, this Colgate Plax mouthwash is the one I have re-purchased and will continue with. It gives me a lovely minty tingle, leaving my mouth fresh and my teeth clean."


buy now
5 stars

"Great. Full dose of fluoride!"

"Great product. I use this myself as well as for my children. A gentle, fresh mint taste with a full dose of fluoride! Recommended."


buy now