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Anti-ageing procedures raise eyebrows

WebMD UK Health News
Medically Reviewed by Dr Sheena Meredith

28th January 2013 - Despite a recession, a breast implant scandal and an ongoing government review of the cosmetic surgery sector, demand for anti- ageing procedures in the UK has risen.

Figures from the British Association of Aesthetic Plastic Surgeons (BAAPS) reveal that although the number of overall procedures has remained static in the last year, facial rejuvenation treatments have seen a double-digit rise.

Rajiv Grover, President of the BAAPS says in a press release: "Every week there are reports of new 'lunchtime' or 'Hollywood craze' treatments that are here today, gone tomorrow. The growth rates for surgical facelifting and other anti- ageing procedures showed a double digit rise, despite a double dip recession. Perhaps because of turbulent financial times, patients are looking for tried-and-tested procedures that deliver a reliable, long-lasting result and which have a proven safety record.

"Whilst there is an undeniable rise in demand for non-surgical treatments of the face; for example Botox and fillers; once there is actual loose skin in the neck or jowling, only surgery is likely to make a significant improvement and the public seem to be increasingly aware of this."

Britons raise eyebrows

Men account for roughly one in 10 of all cosmetic surgery patients and in the last year there's been a 19% increase in the number of them choosing to have brow lifts - up from 125 to 149.

Brow lifts are the ninth most popular cosmetic surgery for women and were up 17% in the last year to 1,663.

For the first time women had more fat-injecting than fat-removing procedures with 2,641 fat transfer procedures compared with 2,638 liposuction operations.

Demand for breast augmentation dipped slightly, probably as a result of the ongoing issue over the safety of PIP implants, from 10,015 in 2011 to 9,854 in 2012. It is still the number one most popular cosmetic surgery for women.

Is the gym beating surgery?

Body-shaping ops, such as liposuction, tummy tucks ( abdominoplasty) and 'man boob' reductions, fell out of favour in the last year in comparison to facial anti- ageing procedures.

Rajiv Grover, consultant plastic surgeon says: "The considerable drop in body-shaping procedures such as liposuction and tummy tucks may well be due to people choosing to head back to the gym (perhaps inspired by an unforgettable summer of Olympic golds!) or the fact that there are now many less-invasive options to target problem areas, such as for gynaecomastia or ‘man boobs’.

"Interestingly, for the first time we see a greater number of women having procedures to re-insert fat (known as fat transfer, to add volume to the face) than to remove it, in the form of liposuction.

"The growing appreciation that facial ageing is more than just about the effects of gravity, combined with scientific advances the rejuvenating qualities of stem cells contained within fat help explain this trend. The Nobel prize for medicine in 2012 being awarded to research in the field of stem cell physiology suggests this may be an area of continued growth in the future."

Reviewed on January 28, 2013

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