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The benefits of oats
Oats Explained
The use of oats in the treatment of dry skin is not a recent phenomenon. Oatmeal baths have long been recommended for people with dry and sensitive skin conditions, providing a soothing effect while improving the skin's protective barrier.
The first AVEENO® Soothing Bath Product, which contained colloidal (very finely milled) oatmeal, was developed in 1945, and all AVEENO® body products still contain colloidal oatmeal and/or oat extracts.
How oats help your dry skin
Oats provide a number of different benefits for people with dry and sensitive skin:
- Moisturises: oats restore moisture to dehydrated skin
- Soothes: oatmeal has a soothing action on sensitive skin
- Protects: oats create a protective film on the surface of the skin
- Buffers: oats help return skin to normal pH levels
- Cleanses: oat particles adhere to dirt and dead skin cells, allowing them to be washed away
AVEENO® Cream
AVEENO® Cream hydrates and soothes dry, eczema-prone skin from day 1.*
Buy now*Netmums consumer survey 2014
© Johnson & Johnson Limited, 2016.
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