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How to treat dry skin


Emollients play a key role in the day-to-day treatment of dry or itchy skin and are also important for related conditions like eczema, dermatitis and psoriasis.

Emollients are effective moisturisers that help maintain your skin's natural protective barrier and rehydrate your skin. They are available in different forms like creams, ointments, lotions or gel. Many contain well-known ingredients, like white soft paraffin and lanolin which are ingredients that work as occlusive moisturisers, meaning they create a barrier on the top layer of the skin to help reduce water from getting out of the skin. Some emollients also contain ingredients like urea that act as humectants, which are able to attract moisture to the skin and keep it there.


E45's range of medical products are specially formulated to help manage dry or itchy skin, eczema, dermatitis, psoriasis or ichthyosis.

E45 also have emollients that retain moisture and an effective cleansing range that makes it easy to build a healthy skincare routine into your lifestyle.

E45 Creams
e45 cream
E45 Cream

E45 Cream is suitable for the whole family, including adults, children, babies over 1 month and the elderly. People have different skin types and the needs of ageing skin change over time.

E45 Cream helps improve skin health at every application by treating and soothing rough, chapped and dry skin.

The effective, non-greasy emollient is quickly and easily absorbed by the skin. E45 Cream works by reducing moisture loss via forming a protective barrier, helping to leave your skin feeling soft and comfortable again.

  • Available in 50g, 125g, 350g and 500g.
  • E45 Cream is a medicine. Always read the label.
e45 itch
E45 Itch Relief Cream

E45 Itch Relief Cream treats itchy skin caused by eczema, dermatitis, and pruritus. This itch relief remedy treats and soothes the itchy skin.

Formulated with lauromacrogols, an anti-itch ingredient, and urea, a moisturiser found naturally in the skin, this itch relief remedy moisturises affected areas to bring itching relief.

  • E45 Itch Relief Cream comes in 50g, 100g and 500g sizes.
  • E45 Itch Relief Cream is a medicine. Always read the label.
E45 Cleansing Range

Gentle cleansers, the right cream for sensitive skin and emollient body lotions that are suitable for eczema prone skin should all be part of your skin care routine.

E45 Cleansing Range
E45 Emollient Bath Oil

E45 Emollient Bath Oil is an effective, yet gentle bath oil clinically proven to soothe and moisturise dry skin.

Tested by dermatologists to help with dry skin conditions, E45 Bath Oil creates a lasting barrier that protects against moisture loss.

E45 Emollient Shower Cream
E45 Emollient Shower Cream

E45 Emollient Shower Cream is a gentle and effective way to cleanse dry skin every day.

Luxuriously creamy E45 Shower Cream is free from soaps and detergents and is designed to help protect your skin from further drying, leaving it feeling soft and more comfortable, helping you to realise your best skin.

E45 Emollient Wash Cream
E45 Emollient Wash Cream

E45 Emollient Wash Cream soothes dry skin.

Free from soap and detergents, E45 Emollient Wash Cream has been developed by the skin care experts at E45 to be gentle enough for everyday use. It is suitable for washing irritated dry skin, scaly skin and other uncomfortable skin conditions. E45 wash is non-drying, non-foaming and perfume-free.

E45 Dry Scalp Shampoo
E45 Dry Scalp Shampoo

E45 Dry Scalp Shampoo is especially formulated for dry, flaky scalps and dandruff. E45 shampoo gently cleanses and provides itching relief due to dry scalp.

It contains conditioning ProVitamin B5 to help care and protect your hair.

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E45 cream provides a soothing and smoothing option for your skin conditions.

Buy now

UK/E45-OTC/0317/0001q E45 Cream for the symptomatic relief of dry skin conditions

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