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Boob jobs up but moob jobs down, say surgeons

WebMD UK Health News
Medically Reviewed by Dr Sheena Meredith

5th February 2018 – The number of women opting for breast enhancement surgery went up last year but fewer men had their 'man boobs' reduced, say plastic surgeons.

New figures have revealed a stark divide between the sexes, with men shunning all forms of body treatment and pursuing facial procedures instead.

On the other hand, women are abandoning facial treatments and demanding more body procedures instead.

Social media

Surgeons think the trends reflect a growing acceptance of a rounded men's physique, while women are using social media face filters to mask any dissatisfaction with their appearance.

Overall, there were 28,315 cosmetic procedures for men and women in 2017, according to the British Association of Aesthetic Plastic Surgeons (BAAPS). This represents a 7.9% decrease on the previous year, attributed to a rise in the number of less invasive alternative treatments.

The overwhelming number of surgical procedures (91%) were carried out on women. However, facial surgery has fallen out of favour with a massive 44% decline in the number of facelifts. On the other hand, breast enhancement was up 7%.

The 'dad bod'

Among men, liposuction was down 20%, tummy tucks fell by 12% and demand for 'man boob' ops saw a 7% fall. Instead men turned their attention to their faces, with demand for eyelid surgery up 25% and facelifts increasing by 16%.

Rajiv Grover, a former BAAPS president, who compiles the audit on an annual basis, explains in a statement: "For men, the media's adoption and celebration of the more natural looking 'dad bod' is possibly a driver in this interesting trend, shifting the focus to the face rather than the body, in contrast to recent years – a shift that has lessened the pressure to sport a sculpted figure and instead, accept a bit of roundness or softness.

"Society unfortunately has a history of being more forgiving towards men's physiques than women's."

Recent media coverage suggests that more than half of women admit to enhancing every photo of themselves they post on social media.

“The advent of myriad filters in social media platforms allows for the ubiquitous enhancing and facial feminising of 'selfies'," says Rajiv Grover. "However, there are fewer options to reach online 'fitspiration' when it comes to body goals.

"It is possible that fashion may also play a part. For example, the growing trend of active wear such as yoga pants and Lycra leggings being worn in everyday life, perhaps demanding a more toned shape.

"Both of these factors may potentially be the reasons why women's focus for cosmetic surgery in 2017 has shifted from their face to their body in order to address the stubborn areas that neither diet, exercise, nor filters can reach."

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