This provided information on alcohol consumption by 29,836 people aged 18 to 34. The questions explored their feelings about drinking beer, spirits, and red or white wine when at home or when out. These emotions were classed as energised, confident, relaxed, sexy, negative, tired, aggressive, ill, restless, and tearful.
Only 20% of respondents associated drinking spirits with feeling relaxed. That compares to just under 53% for red wine and around 50% for beer.
Spirits scored poorly for their association with feeling ill. However, they were valued for their association with feeling energetic, confident, and sexy.
Table 1: Overall reported positive emotions by individual type of alcoholic drink
Younger people aged between 18 and 24 were more likely to associate any type of alcohol with feelings of confidence, energy, and sexiness when they went out drinking.
And women were much more likely to associate each feeling – except aggression – with all types of alcohol.
Drinking spirits was more likely to draw out negative feelings than other types of alcoholic drinks. Almost a third of spirit drinkers linked this tipple with feelings of aggression compared with just 2.6% for red wine.
Table 2: Overall reported negative emotions by individual type of alcoholic drink
Men, heavy drinkers, and alcoholics were more likely to associate aggression with all types of alcohol. And heavy drinkers were more likely to choose any drink that was associated for them with feelings of aggression and tearfulness when at home or drinking out.
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